and toolkits for partners to use. (Everett, 2009), There are three marketing objectives that the campaign has the first is prevention-building attitudes, knowledge and skills that make safe sex more likely. DCMS and Sport England should explore the value of setting targets for participation by under-represented groups by early 2016 Governance of NGBs 17. Being detail oriented. View professional sample essays here. Here we will discuss some exclusive strengths that can be handy in most cases. Communication skills. The advantages of NGO Aid over Official Development Aid. Step 4: Then, you can opt to describe how can you apply the said strengths or how they would be useful in the job role you are interviewing for. The campaign has worked alongside with a range of colleagues such as GP staff, primary schools and early years settings. Change4Life is a health awareness campaign that focuses on the daily changes that most people in the UK can make to improve their health in the short and long term. a freshwater fish was accidentally placed in saltwater. In keeping with the life course approach outlined in Healthy Lives, Healthy People: Our strategy for public health in England, the Change4Life programme will provide information, products and tools for Not only will the SWOT analysis provide the company or business with a salient direction, but it will also allow the said company or business the ability to see and evaluate . The theory of reasoned action (TRA; Ajzen and Fishbein 1980) developed out of social-psychological research on attitudes and the attitude-behavior relationship. Firstly, you need to remember that we all . Contributes to transparent, evidence-informed policy-making and consequently to good governance and . (Department of Health, 2010), The Change4Life campaign started in January 2009 and started by targeting young families with children aged 5-11 years. strength in children without causing adverse effects on growth or maturation [14]. Strengths and weaknesses play a major part in determining who we are as employees and as leaders. These figures are worrying given that in 1993, when the first study was carried out, only 13% of men and 16% of women were classed as obese. The campaign talks about fat in the body rather that fat bodies and makes the link clear between fat and preventable illnesses. It has been hoped that the ban would help reduce the smoking rates among the poor but instead smoking in working-class men has risen. There will be a Health Watch network where feedback will be gathered from patients. "We have to make Change4Life less a government campaign, more a social movement. It will then go through whether enough is being done to promote healthy lifestyles. (Watts, 2009), The UK Public Health Association Chairman, David Hunter has warned that the governments 75 million Change4Life campaign will fail to stop the rising levels of obesity unless it develops a strategy to change long-term behaviour. The focus of the social marketing programme is on: The Healthy Weight, Healthy Lives research programme was developed to provide insights into the attitudes and behaviours of families with children under the age of 11 in relation to diet and physical activity. The complaint was that they are not promoting a healthy lifestyle; they may be telling them not to smoke but instead are promoting drinking and sex. The second is protection-which encourages protective behaviours that make sex safer and intervention-intensive support for those who are most at risk. There is a fixed penalty of 200 if there is a failure to put up no-smoking signs. The CRM programme should have been ready to go out to families as soon as they joined Change4Life, Develop more products for professionals, such as teachers and doctors, who have a professional interest in combating obesity. Not listening to employees. (Pharmaletter, 2010), Some advantages of the proposal have been put forward such as that the white paper shows a move towards greater doctor and patient influence over clinical decisions. Food and Beverage News decided to investigate these questions. This is surprising as whilst butter contains natural fats, many low fat spreads, such as margarine, are known to contain trans fats, which can be a danger to health if consumed regularly. Focus on strengths you have that are required for the job. Delivered online and by post, this programme would provide encouragement, information and support for families to get their children eating better and moving more. Delegating. The Teenage Pregnancy Independent Advisory Group (TPIAG) has warned that the budget cuts and the changes in the NHS are going to threaten the current downward trend in teenage pregnancy. Recognizing this the Government have launched a new TV campaign under their Change4Life scheme, highlighting the levels of sugar, fat and salt in everyday foods. A criticism of the campaign is that the dairy swaps suggested encourage consumers to buy foods that are lower in fat and also more processed. Change4life is a society-wide movement that has the aims to prevent people from becoming overweight by encouraging them to eat better and move more. The campaign would launch with advertising explaining the link between weight gain and illness and reduced life expectancy, positioning this as an issue that could affect the majority of families in the future. That report informed us that children and young people should undertake at least 60 minutes of moderate to vigorous physical activity per day - and this should include activity that uses . Accordingly, agency partner M&C Saatchi created the Change4Life brand, along with a suite of sub-brands (Cook4Life, Play4Life, Swim4Life, etc.) (Walayat, 2010), Andrew Lansley the UK health Secretary launched a White Paper which was titled Equity and Excellence: Liberating the NHS under which every GP will have to join a commissioning group by 2011/12 which will close down the Primary Care Trusts and Strategic Health Authorities systems. At the stakeholder launch, seven commercial organisations had signed the Change4life terms of engagement and made pledges to support the campaign. Although Change4Life was developed for England, meetings have been held with devolved administrations and, in February 2010, Wales launched its version of Change4Life, including a Welsh-language version of How are the kids?. This free app is part of the NHS' Change4Life campaign, you may have seen their adverts on the tele. Due to differing cultural drivers, the six ethnic minority communities surveyed did not fit neatly into the mainstream segmentation. (BBC, 2011), GPs will be expected to publish yearly reports of their performance. Put a positive spin on your answer. The strengths and weaknesses of any leader can make a big difference in how a person leads and learning how to strengthen leadership weaknesses can make them more effective. 6. Campaigns can give consumers pause for thought, but at the supermarket shelf decisions are made with the heart as much as the head, so engaging, accessible branding is a must-have for the better for you brand.. This assignment will be going through three health campaigns that are based in the UK to promote healthy lifestyles. The campaign talks about fat in the body rather that fat bodies and makes the link clear between fat and preventable illnesses. (Politics, 2011), The British Medical Association (BMA) warned of a sexual health crisis in Britain and called on the government to reduce rates of STIs. Ability to recruit top talent. Rather than taking a top-down approach, the campaign set out to use marketing as a catalyst for a broader societal movement in which everyone who had an interest in preventing obesity could play a part. In consultation with the Healthy Weight, Healthy Lives Expert Advisory Group and policy team, the Chief Medical Officer (CMO) and key stakeholders (including the Food Standards Agency), the campaign team defined the behaviours that parents should encourage their children to adopt if they are to achieve and maintain a healthy weight: To make the behaviours real for people, partner agencies created user-friendly, memorable language for describing them, supplied tips that translated each behaviour into real situations to which target audiences could relate, and created a mechanism for promoting the behaviours as a set. Find support, ask questions and share your experiences. Ability to innovate. People who responded to the campaign were sent a welcome pack of materials, including a handbook for Healthy Happy Kids, a wall chart detailing target behaviours and stickers for their children. Being detail oriented. To improve integration of local marketing activity with the national effort, the Department of Health (DH) created a bid fund to allow SHAs to fund localised activity from the central budget of 1 million eight awards were made. (Tasker, 2010), Although there have been criticisms of the campaign there have been achievements. NHS approved education and behaviour change app for people with type 2 diabetes, prediabetes, obesity. One of the key changes advised is to swap full sugar cola and other sweet drinks for diet versions. This involved the creation of a product (Snack Swapper), television advertising, public relations, partnership activity (including free distribution through schools and the NHS) and an online version. The first campaign is change4life campaign it will go through what this campaign promotes, its aims and what it has achieved so far it will then go onto criticising the campaign and explain what has not worked. Here's a table with some common strengths and weaknesses job seekers might cite: Attentive/detail-oriented, Collaborative, Creative, Empathetic, Entrepreneurial, Flexible/versatile, Honest, Innovative, Patient, Respectful. And how much money will the GPs take to pay themselves management fees? Free resources to assist you with your nursing studies! This led to the creation of a three-year marketing strategy to drive, coax, encourage and support people through each stage of the behaviour change journey. There have been criticisms of the personal health responsibility agenda, some of which are that the agenda blames the victim, because they ignore the social context in which the individual makes their decisions and health related actions take place. They use stories from media to support the campaign and fuel discussions. The BMA warned that clinics will not be able to cope with the rising rates of STIs without the government support. Another manager weakness is not listening to employees. 2.) It is believed that the expansion of NICEs remit which promotes best practice is a high priority for the future of the NHS than the narrow cost effectiveness calculations on new medicines that it is currently conducting. (Channel 4, 2011), The changes mean that there will be a loss of 24,500 jobs and approximately 21,000 of them will be going through redundancy. THE STRENGTH THAT'S ACTUALLY A WEAKNESS ANSWER "I'm a total workaholic. Among other things, the Terms require the organisation to support healthy diet and activity behaviours and the goals of the campaign. Advantages. It was published in a report that it is urgent to act on the obesity crisis now as it was predicted that 9 out of 10 adults will be obese by 2050. (It's easy to take an online course and get better at a program.) The Stages of Change Model is a well-established psychological model that outlines 6 stages of personal change: Pre-contemplation Contemplation Preparation Action Maintenance Termination Here are 5: 1. Strengths & Weaknesses Debater Strengths. If trends continue as forecast, by 2050 only 1 in 10 of the adult population will be a healthy weight. Partnering with News of the World and Asda, Change4Life is giving away 5 million voucher booklets, worth over 50 each, with money off healthier foods, drinks and activities. THanks :) savanna rice am 6. (Watts, 2009), There is not enough evidence to say that social marketing is effective than other methods of improving health, but it seems that the government which is pursuing Change4Life have abandoned pursuing the steps that need to be taken to tackle obesity and focusing on how best to advertise the campaign. Pre-existing networks, such as regional obesity leads, regional physical activity leads and healthy schools coordinators have all worked hard to promote the movement in their areas, The Change4Life brand identity captured the imagination of the public and made it possible to land some hard-hitting messages in an engaging and charming way. Get Help With Your Essay Staff smoking rooms and indoor smoking areas are no longer allowed so everyone who wants to smoke will have to go outside the building. E.g. (Buckland, 2011), The patients will not see much change to the NHS but if the government does fulfil the aims it has set then the patients will have more control over their care than what they used to. Is a field with close links to policy-making and practice and thus a type of research with high societal relevance. The boundaries that were set for registering with the GP are not in use any more and now they can choose whichever doctor they wish. The key advantages of the model are that it is simple to understand, is backed by extensive research, and can be applied in many situations. No matter what the course of action, it is clear that something needs to be done. This could mean a doubling in the direct healthcare costs of overweight and obesity, with the wider costs to society reaching 49.9 billion by 2050. The word obesity was avoided, since evidence suggests that focusing on positive messages about healthy lifestyles, rather than directly on weight or obesity, is more likely to create effective behaviour change. Strengths and Weaknesses of Functionalist And Conflict Theories. 13. The final campaign is sexual health campaign it will go through its aims, what it has achieved and its criticisms. Project management. There are now penalties and fines for those who do not abide by the law, some of these fines are as follows: if someone is caught smoking in smoke free premises or in work vehicles will have a fixed penalty of 50 or a maximum of 200 if they are convicted by court. Looking at the criticisms and the strengths of the agenda it has to be put forward that after all the years spent on interventions and other campaigns supporting people to change behaviour will the personal responsibility agenda work? The law also states that smoking is not allowed in public transport or in work vehicles where there is more than one person in the vehicle. SWOT (strengths, weaknesses, opportunities, and threats) analysis is a framework used to evaluate a company's competitive position and to develop strategic planning. What distinguished them was that they would be willing to do more than help their own families. If you understand your strengths and weaknesses as a manager, you can be a more self-aware leader and create a targeted strategy to develop and improve your skills. Within these three marketing objectives there are six strands of activities which are for prevention-knowledge and education and communication and negotiation skills. The How are the kids? questionnaire was distributed to over five million at-risk households. In its first year, Change4Life focused on families, particularly those with children under 11. The potential competition from food retailers was also anticipated and a network of commercial sector organisations was developed to ensure that many of the biggest companies in the UK pledge to support the programme, including Asda, PepsiCo, Kelloggs and Tesco. (Kanigher, 2010), A criticism of this idea was put forward that the advertisements message of anti-smoking is diluted by the images which promote booze and sex. Smoking has been estimated to cause 114,000 deaths in a year in the UK, 30,000 of these due to cardiovascular disease. 4. Maria Koutroumpa, who is a 26-year-old market researcher, explained: Initiatives like these have been ever present in products such as cigarettes. But making unhealthy foods look bad is easy the vital task is making healthy foods look desirable and delicious, and thats where the packaging industry comes in., He continues by saying, At B&B, weve been lucky enough to work with a large proportion of healthy, natural brands, and its our business to make them more appealing to consumers than the bad for you alternatives. (Martin, 2008), Now in America the district officials have said that the best way to get young people to stop smoking, is to use bar and nightclub scenes and advertisements that show men and women in sexually suggestive poses. Inability to motivate teams. The three campaigns that have been mentioned in the portfolio have given an overview of what the campaign does and the strengths and weaknesses. Obesity is a serious concern for the United Kingdom, with as much as two-thirds of men and almost as many women now being overweight, according to an NHS report. Biology. Since then the movement has grown and is now targeting parents of 1-4 year olds (Early Years) and new parents with babies (Start4Life). Without it, the campaign would have ended the year with a database of only 149,458 families, about 50,000 short of its target. Overall the portfolio went over what the campaigns promote, what they have achieved, their criticisms and what they are aiming for in the future. 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